|
News
2006-08-25
Momentus to design customer services in Europe, for a leading pharmaceutical company!
A leading American pharmaceutical company has asked Momentus for support in the process of design of new customer services, aiming to add value to its specialist pharmaceutical product.
The drug is advanced and sophisticated in its use, at the same time competitions is increasing; these two factors motivate the design of customer services for key customer segments, such as the patients, the physicians, and the nurses.
The purpose is to contribute to the development of long-term customer relationship and by that increase the customer base. Momentus consultants work for the European management of the Business Unit, where the initial focus is six major European markets.
In this, Momentus contributes with its rich methodological knowledge and experience of market and customer research, together with project management and coordination routines. In this, Momentus utilises its model for customer-value driven development of business and operations.
This model assumes a holistic perspective upon customers, their various roles, activities, and the position and role in its network of actors. This approach facilitates an identification of fundamental and sometimes hidden customer needs and wants – in the sense that “a customer’s customer may be the faster..”.
|
