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News
2006-08-16
Momentus performs Vision measurement!
Momentus measures the Vision of a leading pharmaceutical company in Scandinavia.
A major American pharmaceutical company, with a leading position in Scandinavia, has assigned Momentus to execute measurement of the brand of its company – this in contrast to the conventional measurements of the product brands.
The senior management team of the company has formulated a forward-thinking company vision to guide the development of business and operations. In order to direct these efforts rightly, the management team wants to know how the key customer groups of the company perceive it today, and what these customers would like the company to be like tomorrow… In other words, the assignment is a kind of vision-monitor, that shall result in a statement of where is the company today, and where should it be tomorrow, according to key customer groups. A third result aims to recommend specific actions to bring the company’s business and operations from today to tomorrow – toward its Vision!
In this, Momentus contributes with its rich methodological knowledge and experience of market and customer research, together with project management and coordination routines. In this, Momentus utilises its model for customer-value driven development of business and operations.
This model assumes a holistic perspective upon customers, their various roles, activities, and the position and role in its network of actors. This approach facilitates an identification of fundamental and sometimes hidden customer needs and wants – in the sense that “a customer’s customer may be the faster..”.
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