Channel Strategy
Companies and organizations that target complex customer networks have to manage customer interactions via a number of channels. Not only the so-called e-channels – e.g. phone, e-mail, and Internet websites – but also more traditional marketing, sales, and after sales channels needs to be coordinated.
A central question is what channels should be used for specific customer segments, and why?
A typical problem is how to secure consistency of messages delivered through different channels. A targeted customer segment should receive consistent messages independently of when and where the contact with the company takes place.
Another question regards the costs of different channels.
Momentus can support you in answering these and a number of related questions by a dedicated Channel Strategy, defining the best channels and how to utilize them, together with key performance indicators for their continuous evaluation.
